MSC Cruises

MSC Cruises Ltd (MSC Crociere, msccruises.com/en-gl) is a passenger shipping company headquartered in Miami Florida USA (since 2024). the company is a fully-owned subsidiary of MSC Group/Mediterranean Shipping Company (1960-established, Geneva Switzerland-headquartered) currently ranked as the world's second-largest containership company (after Maersk).

MSC Crociere is the world's largest privately owned cruise company. 2020-Q4 statistics ranked MSC the world's 3rd-largest cruise shipowner (by combined fleet's passenger capacity ~13%), preceded by Carnival Corporation (39%) and RCG-Royal Caribbean Group (24%).

The company's current management team is led by Pierfrancesco Vago (Executive Chairman), Gianni Onorato (CEO), and Emilio La Scala (President and Managing Director).

Ruben Rodriguez is MSC Cruises USA's current President. Effective April 30, 2025, he will retire from the post and will be succeeded by Lynn Torrent (MSC Cruises USA's current Executive VP & CCO/Chief Commercial Officer) effective May 1st/2025.

In 2021, MSC launched its travel brand EXPLORA JOURNEYS, with a separate fleet of smaller-sized luxury ships. EXPLORA JOURNEYS' main competitor in the European market is Viking OCEAN.

Between its official launch (2003) and July 2019, MSC served 20+ million passengers. MSC is also the world's fastest-growing cruise company, with a USD 20,5 billion investment plan (2017-2027) for building 17 new vessels and increasing its fleet to 29 vessels.

The parent company (MSC Group) was founded and owned by its current Chairman Gianluigi Aponte (1940-born). Since 2014, the company's President and CEO is his son - Diego Aponte, while his daughter (Alexa Aponte Vago) is the CFO. MSC entered the ship cruising market in 1988. MSC also owns Going2Italy (1982-founded Italian tour operator).

MSC's main competitor in the Mediterranean is Costa Cruises.

Company History

Founded by Achille Lauro as "Lauro Lines" (aka Flotta Lauro), MSC entered the cruise shipping business in the 1960s. Initially, MSC operated two ships - Achille Lauro (IMO 5390008, launched as "Willem Ruys") and Angelina Lauro (IMO 5264077, launched as "Oranje"). Angelina Lauro (1939-1979) burnt in St Thomas USVI in 1979. Achille Lauro (1947-1994) sank off Somalia'scoast due to onboard fire.

In 1985, Achille Lauro was hijacked by Palestinian Liberation Front members, and the accident resulted in decreased passenger numbers. Mediterranean Shipping Company (MSC) purchased Flotta Lauro in 1989, and renamed it "StarLauro Cruises". Achille Lauro caught fire and sank in 1994. In 1995, the company changed its name to "MSC Cruises". Fleet's oldest liner - the 1982-built MSC Melody - was sold in November 2013 and scrapped in September 2018 (as MS Qing).

In 2014, MSC announced that its four Lirica-class boats are scheduled for refits and extensive drydock refurbishments under the company's "Renaissance Program" (budgeted USD 273 million). By this project, all four vessels (Armonia, Lirica, Opera, Sinfonia) were stretched/elongated by 25 m (80 ft).

Ship-reconstruction works were done at Fincantieri shipyard in Palermo Sicily, between 2014 (August 31) and 2015 (November 17).

Since 2021, all MSC cruise ship refurbishment projects have been conducted at Palumbo Malta Shipyard (co-owned by MSC / 50% stake). Palumbo Group's other shipyards are in France (Marseille) and Italy (Ancona, Naples, Savona).

Most of MSC's fleet operates in Europe (Mediterranean and Baltic). The company's other strong markets are the USA (Caribbean), Canada New England, East Asia, South America, South Africa. Because of the international passenger base, all shipboard announcements are generally read in Italian, Spanish, French, German and English. Onboard mealtimes are fixed, with assigned seatmates. Optional dining includes Lido buffet restaurant, sushi, and Italian eateries.

Globally, MSC owns and operates several cruise terminals - in the USA (Terminals AA/AAA, PortMiami Florida), Italy (Palacrociere Terminals in Genoa and Civitavecchia-Rome), Spain (Helix Cruise Center in Barcelona, and South Africa (Durban Cruise Terminal).

MSC liners offer standout evening show entertainment - from classical concerts and jazz to contemporary dance music and circus-type acrobatics. Voyages are typically priced at value-oriented levels, but the liners offer an unprecedented range of modern vacation travel amenities and services that cost extra, such as fees for port shuttle buses, a la carte restaurant menus, etc.

Company changes 2024

In January was announced that in November 2025 MSC starts year-round homeporting operations from Galveston TX (ship Seascape, 7-night roundtrips departing on Sundays). Also in January, MSC started homeporting in NYC New York (ship Meraviglia).

In mid-January, MSC Group moved its operational headquarters to Downtown Miami (Block 55 at Sawyer's Walk/Overtown). The new facility (130,000-ft2/12080-m2 sized office space) now houses the company's three divisions - MSC Cargo (container ships/logistics), MSC Cruises (passenger liners) and Explora Journeys (expedition ships).

In February as fleet's COO/Chief Operating Officer was appointed Elia Congiu (with MSC since 2013, previously Chief HR Officer/Human Resources).

In late-February was introduced the "Open Booking" program, allowing passengers on a current cruise to reserve a future cruise without committing to a specific vessel/itinerary/date. The initiative complements MSC's existing "Future Cruise" (onboard booking) program introduced in 2023. The new "Open Booking" option requires a reduced deposit payment (USD100/EUR100/GBP100 per person) while on board. The customer receives a certificate that allows up to 12 months period to choose the next MSC voyage. If the ship and departure date are selected within 60 days (of making the onboard open booking), the customer receives up to USD200/EUR200/GBP200 in OBC (onboard credit per stateroom). With a booking made within a year is received up to $100 in OBC. MSC's open booking is also transferable (can be gifted to a family/friend) before choosing the ship/departure date.

In February, on two ships (Virtuosa and Euribia) MSC banned smoking and vaping in the Casino (turning the gaming lounge into a smoke-free venue) while on two other ships (Seascape and Seashore) were added a separate smoking-allowed Casino Lounge.

In April was appointed Neil Palomba (with MSC since 1996) as MSC Cruises USA's Executive VP of Operations, managing MSC's USA-based fleet plus Ocean Cay Bahamas. As MSC Cruises USA's VP of Food and Beverage Operations was appointed Josef Jungwirth (previously employed by Sandals Resort International and RCI/Royal Caribbean International.

In May was expanded fleetwide the shipboard family program. The new activities and services include Extended Baby Care Services (for infants 6 months to 2 yo/in collaboration with Chicco), Doremiland Open House and Family Party (held once-per-cruise), new Family Game Shows (MasterChef at Sea Juniors, Break the Wall, MSC Dance Crew, plus two new - World Quest/geography-based trivia game, and Caravaggio/art-themed spy game), extended Teenagers Club Hours (12-17 yo/open between 10 AM-1 PM, and 3 PM-midnight on sea days, and 3 PM-midnight on port days), Guinness World Record Activities (families can participate in quiz shows and win prizes) and MSC Foundation Day (in collaboration with the MSC Foundation/marine conservation initiatives/1-hour sessions allow kids to learn about environmental topics).

In November was introduced MSC Voyagers Club's elite/highest level Blue Diamond. Positioned above the loyalty program's Classic, Silver, Gold, and Diamond levels, the Blue Diamond tier offers perks like priority embarkation check-in, dedicated luggage drop-off service (MSC Yacht Club desk), “My Choice” (flexible dining times) in the MDR, complimentary Wi-Fi, free shuttle transportation (select ports), exclusive meet-and-greet events (with the Captain/officer), priority tender boat access. MSC's Blue Diamond status is reserved exclusively for MSC cruisers and can't be achieved through MSC's Status Match Program.

Company changes 2023

In May MSC Foundation signed a partnership with NatureMetrics (provider of biodiversity monitoring data) for collecting data for marine species during voyages. By MSC's "eBioAtlas" project, the collected samples (from the seawater) are sent to NatureMetrics where they are analyzed using eDNA.

In June MSC signed a long-term agreement with Gasum Oy (1994-founded Finnish state-owned energy company) for the fleet's LNG bunkering operations in the Baltic. The deal was signed by Linden Coppell (MSC's VP of Sustainability & ESG/Environmental, Social and Governance) and Mika Wiljanen (Gasum's CEO).

MSC Explora Journeys (a total investment of ~EUR 3,5 billion) officially starts commercial operations in July 2023, with Explora I's Maiden Voyage (July 17th).

In October was signed an agreement with Shell Western LNG BV (part of Shell plc/the world's second-largest oil and gas company/after ExxonMobil) to provide LNG for the ship Euribia. The deal was signed by Pierfrancesco Vago and Tahir Faruqui (Shell LNG's General Manager). Euribia's first LNG bunkering was in Port Rotterdam.

Since November 15th, the shipboard children's and teen's clubs (fleetwide/facilities for kids ages 12 to 17) operate with extended opening hours and longer live entertainment (8 hours daily). The company's expanded youth programming also includes more and new organized/supervised activities (sports, aquapark entertainment, kids-themed dinners, a different game show for teens every night/followed by a disco).

For 2023, MSC reported serving ~4,1 million cruisers (on 22 ships maintained by 46006 crew from 137 nationalities), 7669 operating days, 26,845167 million ALBDs (Available Lower Berth Days). Throughout 2023, MSC operated 385 itineraries (visiting destinations in 102 different countries) and offered 2150 different shore excursions.

Company changes 2022

In mid-March, MSC Group announced a partnership with Travelife Ltd for EXPLORA JOURNEYS' shore excursion program. "Travelife for Tour Operators" allows tour companies and travel agents access to the company's online management system (16x sustainability modules) with excursion checklists, planning tools, travel- and tourism industries' best sustainability practices examples.

In late-March, MSC became the Official Cruise Partner of "Formula 1".

In August, the entire MSC fleet received "ISO 21070:2017" certification (issued by the International Organization for Standardization) for marine environment protection. The certification specifies the onboard procedures regarding waste management practices (collection, separation, treatment, storage).

For winter 2022-2023 season (December thru April) MSC introduced fly-cruise packages from Brazil to the Caribbean. Via partnerships with Brazilian airlines, MSC provided Brazilian tourists with the opportunity to enjoy affordable 6-hour chartered flights from Sao Paulo (Guarulhos Airport) to Fort-de-France Martinique (Aime Cesaire Airport). In Martinique, they board the ship (MSC Seaside) for 7-day roundtrip Caribbean voyages and then fly back to Brazil. MSC's Brazil-to-Caribbean fly cruises are also inclusive of bus transfers (airport-cruise port-airport). The offer was available again for winter season 2023-2024 and again on MSC Seaside.

Company changes 2021

In June 2021 MSC officially launched its luxury brand "Explora Journeys".

For summer 2021 season (July-October) MSC chartered flights (26000+ seats) to offer fly-cruise packages via partnerships with Europe's largest airlines including Iberia (Spain), Alitalia (Italy), Air France, Eurowings (Germany) and Neos (Italy). This way MSC guaranteed accessible airports and convenient flight times for accessing the homeports (embarkation ports) of 6x ships deployed in the Western Mediterranean (Grandiosa, Seaside), Eastern Mediterranean (Splendida, Orchestra, Magnifica), and the Baltic (Seaview). The package deals were also inclusive of airport-ship bus transfers and COVID health insurance (EUR 25 pp, by Europ Assistance).

On October 6, 2021, MSC opened bookings for Magnifica's Northern European winter 2021-2022 season - the company's first-ever winter season with deployment in the Baltic Sea. Starting on November 14th, the program offered 7-night roundtrips from all call ports in the itinerary (Hamburg, Ijmuiden-Amsterdam, Zeebrugge-Bruges, Le Havre-Paris, Southampton-London) and up to 12-hour port stays.

Company changes 2020

On July 30, 2020, MSC Cruises Ltd and Palumbo Group formed a 50-50 joint venture company to operate Palumbo Malta Shipyard (in Citta Cospicua). The Palumbo shipyard has 4x drydocks and will be used for refurbishments and general maintenance works on MSC ships (passenger and cargo) as well as on other cruise and ferry companies' vessels. The facilities will be updated, including with technologies to handle LNG-powered ships. The deal was signed by Pierfrancesco Vago (MSC Cruises' Executive Chairman) and Antonio Palumbo (Palumbo Group's founder and Chairman).

In late-November 2020, MSC signed a long-term agreement with ABP Southampton for preferential docking rights. The deal starts in summer 2021 with the homeporting of MSC Magnifica at Southampton's newest/5th passenger terminal. By this agreement, every year MSC has to homeport at least one ship in Southampton.

Company changes 2019

In May 2019, MSC became the industry's first mainstream cruise shipping company with a permanent office in Canada (Mississauga, Ontario). MSC Cruises Canada's new office is served by 15 employees (full-time staff) led by Ian Patterson (Country Manager). With the Canadian office, MSC also launched two new websites - MSCCruises.ca (for consumers) and MSCbook.com/ca (for travel agents). Both websites debuted in English and were later upgraded with French language versions. MSC Cruises Canada has a bilingual call center and provides bilingual materials (brochures, flyers) for potential clients and travel agencies.

In early-December 2019, MSC signed with Japanet a 5-year sponsorship deal for V-Varen Nagasaki - Japanese professional football club owned by Japanet (TV shopping channel). As of 2020, the company also partners with the professional football clubs Chelsea FC (London England), Paris Saint-Germain FC (Paris France) and SSC Napoli (Naples Italy).

Company changes 2018

Since September 2018, MSC has an exclusive partnership with "Mohegan Sun" - Uncasville (Connecticut USA)-based casino/gambling complex operated by Mohegan Tribe and located on reservation land along Thames River. By this deal are matched MSC Voyagers Club (loyalty program) with Mohegan Sun's Momentum program. Momentum members receive exclusive cruise perks (including booking discounts, priority embarkation-disembarkation, onboard amenities). MSC's shipboard casino program offers customers the chance to play on over 1300 different slot machines fleetwide, plus various table games. Onboard casino rewards also include specialty dining, spa treatments, booking discounts. Mohegan Sun loyalty program members receive the corresponding MSC status based on their current casino card levels.

In mid-October 2018, MSC planned to eliminate single-use plastics fleetwide by March 2019. The list of such items includes bags, cups, cutlery, toothpicks, aprons, stir pins, drink mixers, coffee lids. By the end of 2018, they will be replaced with 100% compostable and biodegradable substitutes made of renewable resources (corn-based polylactic acid, paper, bamboo, other organic materials. In addition, shipboard drinks are no longer served with straws.

In late-November 2018, MSC signed an exclusive partnership with Chelsea Football Club to become its official global cruise partner (January 2019 thru June 2024). The deal includes LED advertising at Stamford Bridge (football stadium in Fulham/west London). By the agreement, Chelsea FC representatives attended MSC Bellissima's naming ceremony (March 2019) and on the new ship was also displayed Chelsea FC memorabilia.

New ships

In 2015, MSC ordered 4 newbuilds from STX France and Fincantieri Italy, with an option for 3 more units. The first two vessels were delivered in 2017 - Meraviglia (May) and Seaside (November).

On February 1, 2016, MSC announced it would build two "Meraviglia Plus"-class units, with max capacity 6300 passengers. The newbuilds (Grandiosa/2019, Virtuosa/2021, Euribia/2023) have 200 additional cabins and are 16 m (50 ft) longer compared to Meraviglia-class (2444 staterooms). The last unit's/Euribia's construction started on June 28, 2021.

The first Meraviglia-Plus vessel was delivered in November 2019 (Grandiosa), the second - in February 2021 (Virtuosa). Meraviglia-Plus features include the first-at-sea Fine Art Museum with original artworks, an additional space allowing bigger indoor Promenade (length 111 m / 36 ft), two additional restaurants, and a larger outdoor LED screen (95x6 m / 280x20 ft). MSC signed an exclusive partnership with both Samsung (providing the technology) and Cirque du Soleil (live show programming).

In November 2017, MSC ordered 2 more (Seaside-EVO class) units from Fincantieri (contract value EUR 1,8 billion). They are bigger (16 m longer, 17330 GT-tons larger, capacity 467 more passengers) in comparison to Seaview-Seaside. Their deliveries were scheduled for 2021 May (Seashore) and 2022 November (Seascape).

In early-August 2018, MSC signed an agreement for EUR 1,5 billion (USD 1,74B) for financing both Seaside-EVO liners. The financing was via a partnership with a syndicate of lender banks (Unicredit, BNP Paribas, Cassa Depositi e Prestiti). Fully backing the credit line was the Italian export credit agency SACE SIMEST. With the addition of Seaside EVO, MSC had an unprecedented total investment of EUR 10,5 billion into 12 new vessels with scheduled deliveries by 2026.

On November 30, 2017 (during Seaside's launch) the company Marlink (world's largest independent satellite Internet provider) provided over 0,5 gigabit per second throughput on its Sealink VSAT network. Seaside's record-breaking Internet speed was enabled on Intelsat's new EpicNG satellites. Marlink is MSC fleet's provider of satellite Internet via optimized "cloud of bandwidth". As of 2017, Marlink had as part of its Sealink network 25 satellites and 32 overlapping beams.

On June 14, 2018, MSC signed with STX France shipbuilding order for the 5th Meraviglia-Class unit (delivery in 2023, dual-fuel LNG -powered engines). With this order, MSC had 13 newbuilds under construction or on order (2017-2026), of which 5x LNG-powered. The announcement was made at St-Nazaire yard. The ceremony was attended by Bruno Le Maire French Minister of Economy and Finance) and Pierfrancesco Vago (MSC's Executive Chairman). The event celebrated 3 major milestones - Virtuosa's steel-cutting, Grandiosa's keel-laying and Bellissima's float-out. For the first time in the shipyard's history, 3 vessels of a single shipowner were simultaneously under construction.

On October 18, 2018, MSC signed with Fincantieri an MoA agreement for 4x EXPLORA class ultra-luxury expedition ships. The contract's total value was EUR 2+ billion. Compared to the company's "liner fleet", the EXPLORA units are smaller (GT 64,000 tons, 500 staterooms). The first boat enters service in 2023, and the remaining 3 will be launched one per year (2024-2025-2026). The signing ceremony was attended by Pierfrancesco Vago and Giuseppe Bono (Fincantieri's CEO).

A curious fact is that Sophia Loren (1934-born Italian film actress) is MSC's traditional Godmother, naming each newbuild since 2003 (MSC Lirica).

(NEW) MSC Silenseas ships by STX France

On January 20, 2020, MSC and Chantiers de l'Atlantique (STX France) signed an MoU for the development of a sail-based (wind-powered) prototype of a cruise liner. The new class will be based on the Silenseas concept (introduced by STX France in 2018) that represents hybrid propulsion combining sails with dual-fuel marine engines.

MSC's new cruise vessel will be able to sail with min wind speed 15 knots (28 kph) and wind angle 50+ degrees. The currently considered design features GT tonnage 23,000, LOA length 210 m (689 ft), passenger capacity 300 (150 staterooms).

The sailing ship can reach speeds of 12 knots (14 mph / 22 kph) under sail in 15 knots (17 mph / 28 kph) winds. In winds over 15 knots, the vessel's propellers will be used, acting as a turbine that draws power from the sails. On Caribbean Sea routes, the new technology could reduce propulsion energy by 60%.

STX France's sail-ship design was developed for 3 vessel sizes, the biggest being 15,000 GT tons vessel with LOA length 190 m (620 ft) and 150 passenger staterooms. The French shipbuilding company started research in sail propulsion in 2009, Silenseas has technology patents (2009 and 2017) for the new sail. The unit is made from fiberglass, carbon and epoxy-resin panels. Similar is the concept of Peace Boat's new vessel Ecoship (built by Arctech Helsinki Shipyard in Helsinki, Finland).

STX France's new wind-power technology was trialed on the Ponant-owned superyacht Le Ponant, on which one of the existing sails was replaced and the new technology tested.

Shipboard safety

In October 2017, MSC Cruises installed on Meraviglia a modern "Man Overboard Detection System". The company also announced its plans to install such systems fleetwide.

This is an intelligent video capturing, image processing and analysis system that was tested and tuned on the cruise ship for over 25,000 hours, resulting in confirmed accuracy level of 97%. The real-time video data (provided by the ship's HD CCTVs) is monitored and analyzed in a central security center by 2 independent image processing systems, which significantly lowers false alerts.

When the alarm activates (in a man overboard case), light and acoustic signals notify the ship's security officer who can immediately review the recorded video and notify the Navigation Bridge crew to start a rescue operation.

MSC WORLD-Class liners

On April 6, 2017, during the Meraviglia ship's delivery ceremony at STX France shipyard (Saint-Nazaire), MSC signed a new ship construction MoU ("memorandum of understanding") with STX France for a new series of 4 vessels (WORLD Class) at a total cost EUR 4.5 billion. The ship's order was signed on May 31, 2017.

WORLD Class MSC vessels are with a max capacity of 6761 passengers. The number of staterooms is 2632 (passenger capacity 5264 lower berths). The building cost (per unit) is EUR 1,125 billion, the shipbuilder is STX France.

Each unit has Gross Tonnage/volume 215,863 (GT tons), LOA length 333 m (1093 ft), waterline beam/width 41 m/135 ft (max width 54 m/177 ft), height 75 m (245 ft), draft 9,2 m (31 ft).

Among these liners' key features are latest generation LNG-powered marine engines, new wastewater treatment plants, ultra-modern marine architecture with a Y-shaped superstructure (better panoramic views, significantly increased number of balcony staterooms), G-bow hull (vertically positioned / at a 90-degree angle, improving the vessel's stability and hydrodynamics/fuel efficiency), family-themed "villages", panoramic aft pool, glass-covered pool deck.

The first ships from the WORLD series were inaugurated in 2022 Dec (MSC World Europa) and 2025 April (MSC World America). The two optional vessels were ordered in November 2023 and scheduled for deliveries in 2026 May (MSC World Asia) and 2027 February (MSC World tbn). There is also an option for a 5th unit from this class.

In January 2016, MSC signed a partnership with Samsung for the latest technology equipment upgrade fleetwide. Among the provided by Samsung equipment are top-line flat HDTVs (for passenger cabins), LED screens and digital signage boards (in public areas), specialized medical equipment (for onboard hospitals), augmented reality mirrors, printing solutions.

In April 2018, the company introduced its new "Family Explorer Club" excursions program with expected over 250,000 children on cruises in 2018. The new tour program is designed to involve kids and their parents on custom-made shore excursions. The first boat offering this program was Divina. The new interactive land tour experiences are themed on the destination's history and each tour features a local historical character symbolic to that destination/city. Teams are equipped with digital explorer maps, detailed instructions for the mission, and kids receive stickers for every accomplished task. On these family-only tours, kids are booked half-price. Excursions usually start later in the morning and have a max duration of 4 hours.

MSC private islands (Sir Bani Yas, Ocean Cay)

In December 2015, MSC unveiled plans to develop an "unprecedented exclusive marine reserve island experience in the Bahamas". The USD 200-million project was launched in Nassau, where The Bahamas' Prime Minister and MSC's Executive Chairman signed a 100-year lease agreement, enabling MSC Cruises to occupy and develop the island - officially named Ocean Cay MSC Marine Reserve.

Ocean Cay was a 2-year-long, USD 200 million project. The island is sized 95 acres / 38 hectares (0,38 km2 / 0,15 mi2) and is the world's only private marine reserve. It has a 3470 m (11400 ft) long beachfront across 6 beaches, Ocean Cay MSC Marine Reserve is the biggest Caribbean private island development done by a cruise company. An interesting fact is that when the MSC ship is berthed in Ocean Cay, all its onboard facilities and services (including the casino) stay open and operational. Ocean Cay Island is surrounded by 64 mi2 (166 km2) of protected waters with coral reefs and ~90 fish species.

In June 2016, MSC officially announced the exclusive "beach oasis" for MSC cruiseship tourists on roundtrips from UAE (Abu Dhabi and Dubai) starting winter 2016-2017. The 2,5 km (1,5 mi) stretch of land on Sir Bani Yas Island features shaded cabanas, hundreds of palm trees and 2000+ sunbeds across 36,000 m2 (387,500 ft2) of sand beaches. Other facilities and amenities available on the island include food and drink bars, MSC Aurea Spa (wellness complex, massages), sports facilities (beach volleyball, tennis), family-kids playground area (with pergola / outdoor garden for parrents), Bedouin tent (selling hand-made local arts and crafts), lounge space (live music, full-service bar), exclusive beaches (with VIP areas and cabanas).

The MSC island development is on a smaller isle connected to the main island by wooden boardwalk allowing exclusive access to MSC passengers. MSC worked closely with ecologists and the Abu Dhabi Port Authorities for over 2 years to develop the island and support the ongoing preservation work. The isle is one of the region's largest wildlife reserves due to decades of conservation works and ecological investments to maintain its biodiversity. The "Arabian Wildlife Park" on the main island is home to over 13,000 endangered and indigenous animals, as well as millions of plants and trees.

The first cruise to Sir Bani Yas Island departed on December 3, 2016 (visiting the island on December 5th). Prices started from USD 720 per person (7-night itinerary on MSC Fantasia). In July 2016, Costa Cruises announced that Sir Bani Yas Island will be added as a 1-day stopover (port of call) during season 2016-2017 on Costa neoRiviera. In 2017-2018, neoRiviera was replaced in Dubai by Costa Mediterranea. Costa passengers have access to a private (Costa exclusive) beach with VIP areas with cabanas.

Among the island's shore excursion options are jeep safaris in the wildlife park, sea kayaking, diving and snorkeling tours.

MSC Cruises Asia

In mid-January 2018, MSC announced a new partnership with China's largest online payment platform "Alipay". The deal offers mobile payments fleetwide - on all MSC vessels deployed in Asia. It allows customers to pay for onboard purchases. In November 2017, the Alipay option was introduced on MSC Lirica. Next ship with Alipay technology was MSC Splendida - homeported in Shanghai China since May 2018.

Since May 2017, all Costa Asia-managed cruise vessels (of all Carnival Corporation brands) allow use Alipay payment services onboard. The partnership between Carnival Corporation and Ant Financial Services Group (a subsidiary of Alibaba, China's biggest online trading company) enables Chinese cruise passengers on all Carnival Corp ships in Asia to pay for onboard services and products using their Alipay (mobile payment platform) accounts. Among these onboard services and products are shopping, tours/excursions, food, and drinks. These expenditures are added to the passenger's cabin folio, then cleared via his/her Alipay account on a nightly basis.

(NEW) MSC kids programming

In November 2019, on Grandiosa (fleet's flagship) MSC introduces a new kids' entertainment program featuring hundreds of hours (per week) of themed activities. For children and teens is allocated up to 700 m2 (7535 ft2) of shipboard space with separate rooms for different age groups. The activities include virtual gaming (consoles and arcade machines), large aqua parks with slides, treasure hunts, trivia games, themed parties, supervised playgrounds (indoor and outdoor).

Starting with Grandiosa, MSC now offers 3 new activities for children (MSC Dance Crew, The Drone Academy, Spy Mission) plus a new web series targeting teenagers.

• "MSC Dance Crew" is developed via partnership with FremantleMedia - the company behind the TV show franchises "The X Factor", "Idols" and "Got Talent". The new music competition experience is based on teams of 12-17-year-old children battling to win the title "dance crew of the year".
• "The Drone Academy" is via partnership with The Department (London UK-based event agency). The high-tech drone racing activities take place in the ship's Sportsplex and happen at night due to flicker effects and the glowing drones. Teens (battling in teams) are previously trained on drone piloting. The race is at the 390 m2 (4200 ft2) sized arena and includes navigating 15 obstacles in the fastest time possible.
• "Spy Mission" is MSC's first activity where kids play a central role. They are led through different scenes (throughout the ship) to unravel storylines, follow clues and solve the mystery in order to win prizes.
• "Cabin 12006" is MSC's new teen-targeting web series tha follows "Kelly and Kloe Onboard" - run for 3 years (2016-2019) with 5+ million views online. Filming the "Cabin 12006" episodes is currently underway on Bellissima (March 2019-inaugurated).

MSC wedding cruise deals

Since 2015, MSC Cruises has a new cruise wedding program available on Caribbean itineraries. The program offers onboard marriages (also ashore) in several Caribbean port destinations, including Nassau Bahamas, Bridgetown Barbados, Grand Cayman Island, Falmouth Jamaica, Cozumel Mexico, San Juan Puerto Rico, Philipsburg St Maarten, Charlotte Amalie St Thomas, and also Miami (on the embarkation day only).

MSC partnered with the wedding-planning company "The Wedding Experience" and offers cruise wedding packages with prices starting from USD 1600 (onboard) and USD 2200 (ashore) weddings. MSC's basic wedding package includes a pre-cruise event manager, a ceremony coordinator, 1 bottle of Champagne, 1 cake for two, 1 bridal bouquet, 1-hour photo session.

Event planners work with the couples to handle all the details (weddings and vow renewals). Also provided are wedding consultants and ceremony coordinators. Onboard / ashore receptions and ceremonies offer various options - video/photo packages, fresh flowers, themed music, food and drink packages, also specialty items (personalized stationaries for invitations) and ground transportation for ashore events.

Couples booking groups of 13 or more cabins receive a complimentary balcony stateroom. Couples booking groups of 30 or more cabins receive a complimentary suite. Complimentary Yacht Club stateroom is offered for 50 or more booked cabins. Onboard ceremonies can be attended by up to 150 non-cruising guests.

MSC Cruises' first ship to offer onboard weddings was MSC Divina.

MSC cruise booking and cancellation policy changes

In July 2017, MSC changed the company's cruise booking policy. It now requires final payments to be made 30 days earlier - from 60-days to 90-days prior departure.

• Cancellations made 89-61 days prior departure result in losing the non-refundable deposit.
• Cancellations between 46-60 days prior departure result in paying 50% of the original price.
• Cancellations between 16-45 days prior departure result in paying 75% of the original price.
• Cancellations made 15 days or less prior departure result in paying the full cruise price.

Since April 2, 2019, tips (gratuities) are included into MSC cruise fares for all UK and Ireland passengers.

MSC's ZOE

On February 1, 2019, MSC officially revealed the in-cabin digital assistant ZOE. The technology ("cruise industry first") was developed by Harman International (US-based company, fully-owned subsidiary of Samsung Electronics). Harman International has developed digital audio solutions for major corporations (Including Google, Microsoft, Amazon).

• ZOE is an artificial intelligence device (voice-enabled, with advanced voice recognition software) available in all passenger staterooms.
• ZOE speaks 7 languages, answers cruise-related questions, provides info on shipboard services-activities-facilities, makes reservations and bookings.
• The digital device features far-field microphones, top-quality speaker, quad-core processor (for fast response times), direct phone connection (through Bluetooth). The system can also upgrade its own database to answer previously unanswerable questions.
• Passenger data (including itinerary/tour and shipboard preferences) is stored in Cloud Storage system and used on the next scheduled voyage.
• The device (sized ~15 cm) can be activated whenever passengers choose. A waiver must be signed to agree for their personal data to be stored.

Starting with Bellissima (2019), ZOE will be available on all newbuild MSC liners - including Grandiosa (2019) and Virtuosa (2020) - and introduced fleetwide over 2019-2024.

"MSC for Me" - fleetwide Digital Innovation Program 2017-2018

Each of the MSC cruise ships is fitted with thousands of connectivity points, digital access points, iBeacons (Bluetooth) and hundreds of interactive digital screens throughout the ship. In all staterooms are implemented RFID (radio-frequency identification) and NFC (near-field communication) access technologies.

The new program is implemented fleetwide but was first introduced on MSC Meraviglia. The ship, launched in June 2017, was fitted with a total of 114 Interactive screens, 244 info screens, 31 virtual screens, 81 video wall monitors, 3050 iBeacons, 700 WAPs (wireless access points), 1200 CCTV cameras.

MSC digitalization program's main features are:

• The apps implement facial recognition technology and interactive/smart bracelets by Samsung.
• Digital Concierge app - passengers can reserve/book onboard services, restaurants and shore excursions in real-time. The app is real-time and 24-hour, connecting MSC customers to the company's experienced staff online.
• Capture - virtual reality tool to preview the cruise itinerary, create personal photo galleries, online sharing.
• Organizer - a cruise planning tool used at mobile devices. It provides detailed information and also allows pre-booking (tours, theatre seats, dinner table, etc) before ship embarkation (pre-cruise booking) and while onboard (realtime cruise planner).
• Navigation - Interactive map (way finder) provides advice (scheduled events, opening hours, etc) and directions while on the ship. The app also allows real-time kids monitoring (via bracelets).
• TailorMade - digital advisor for personal recommendations based on the passenger's preferences (interactive gaming, gambling, culinary, recreational, entertainment, etc).
• Passengers can always opt out of all these connected ("Internet of things" / IoT) services offered.
• All passenger staterooms are fitted with door locks with built-in keypads (Samsung SHS-1321 NFC Ring).

MSC fitness cruise packages

Since 2017, MSC Cruises offers an upgraded fleetwide onboard wellness experience via a partnership with TechnoGym. It is part of the company's cruise fare-inclusive offers that can be chosen upon booking.

• The new program starts with an online questionnaire determining the customer's specific wellness goals, aspects of a healthy lifestyle (exercises, healthy diet, weight loss).
• The new wellness program is linked with the company's fitness-themed cruises. It also includes one-time personal trainer consultation. Personal training sessions are available onboard at extra cost.
• Also included are themed shore excursions (jogging, hiking, cycling), fitness classes (hula hooping, barre, yoga, Pilates).
• Resistance bands and workout mats are provided on the ship for in-cabin use.
• TechnoGym workout gear and laundry service for the exercise clothing are provided on the ship.
• Healthy food menu options are available in the ship's main dining rooms and Lido buffet restaurants.
• Deals are also inclusive of a medical evaluation with the ship's doctor (blood pressure, EKG, lipid panel).
• The new "Wellness Experience" program is operated with a total of 5 fitness cruise packages available for booking. Pricing starts from USD 930 pp (7-night itinerary, Interior Stateroom).

FREE Birthday cruise

In 2017, MSC started offering a new "free cruise deal" for customers celebrating their birthday. in case your birthday falls during select cruises, it is complimentary.

• MSC's free cruise offers are on itineraries in Europe (Mediterranean, Baltic), Asia (Arabian Peninsula /Dubai), Caribbean (West Indies, Cuba). Longer itineraries are available through World Voyages.
• Booked passengers can extend their free birthday cruise and combine itineraries into B2Bs (back to back cruises) from 14 to 22 nights.
• Bookings must have at least one paying passenger and only one free birthday passenger. The birthday of the passenger must fall on one of the itinerary days, but excluding the arrival and departure days.
• Such offers are usually promotions, subject to selected availability and valid for lower cabin categories only (usually excluding Suites).

MSC's "Dolphins Fan Cruise"

MSC Seaside ship's itinerary March 17-24, 2018 (7-day Caribbean and Antilles roundtrip from Miami to Nassau Bahamas, St Thomas USVI, St Johns Antigua) was officially themed "Dolphins Fan Cruise". This special voyage was the result of the 3-year partnership between MSC and the NFL team. The sports-themed voyage will be hosted annually over the next 3 years (2017-2020). The 2018 voyage's prices started at USD 700 per person (balcony cabin rates based on double occupancy).

During these sports cruises, passengers have the opportunity to interact in person with team alumni. The list of pre-scheduled onboard activities includes:

• Meet team's legends Joe Rose, Kim Bokamper, Nat Moore, Patrick Surtain, Sam Madison, Terry Kirby.
• Take autographs from the alumni, and get a photo with the team's cheerleaders.
• Cheer alongside team's cheerleaders and hype up the crowd with the mascot TD (The Dolphin).
• Enjoy special performances by cheer squad and the mascot.
• Get to know former players during Q&A sessions.

On April 28, 2018, the ship hosted the Miami Dolphins Cheerleaders for the team's annual calendar photo shoot, with special onboard show programming.

• Via company's "Save & Sail" summer promotion, potential MSC cruise customers had the chance to book a balcony stateroom on the "Cheerleaders voyage" starting at USD 650 pp. The off-promo prices started from USD 1098 pp (Inside Cabin rates with double occupancy).
• Cheerleaders cruise itinerary (April 28 - May 5) was a 7-day roundtrip from Miami to St Maarten Island, Puerto Rico and Bahamas (Nassau).

MSC virtual reality ship tours

Samsung and MSC developed a cutting-edge virtual reality tool for touring MSC cruise liners. The new technology was announced during at Expo Milano 2015 (May 1 through October 31, 2015).

With this innovative technology, MSC made available to the company's top European sellers (travel agencies) a powerful tool for introducing the brand to potential customers. The technology is based on Samsung's "Gear VR" headsets (powered by Oculus) plus a custom-built software app. Potential MSC passengers can walk through any cruise ship in the fleet without setting foot on board. The tool allows "walking" through 6 key onboard areas (including staterooms, restaurants, pools, theatre / also watching a show). The 360-degree sensory experience even brings aromas in the air (when observing an onboard restaurant) - such as fresh-baked bread, fresh fruits, chocolate.

The virtual cruise ship tour technology uses software and hardware by AxedGroup. The virtual ship tour app runs on Samsung Galaxy Note phones. Other experiences include tours of new (prototype) MSC ships *currently under construction).

(Coronavirus crisis) passenger shipping pause 2020-2021

Due to the COVID pandemic, MSC suspended its North American fleet's passenger shipping operations (all US-homeported liners) by canceling all voyages with pre-scheduled departures in the period March 14, 2020, through May-June 2021.

European operations resumed in 2020 on August 16 (Grandiosa) and October 19 (Magnifica) but all voyages were eventually canceled. MSC had its fleet fully operational by June 5th, 2022.

Next are listed MSC's first scheduled departure dates by ship/region/homeport - ARMONIA (April 10, 2022/Mediterranean from Venice), BELLISSIMA (July 2021/Red Sea from Jeddah Saudi Arabia), DIVINA (Sept 16, 2021/Bahamas from Port Canaveral), FANTASIA (Nov 7, 2021/Mediterranean-Genoa), GRANDIOSA (Jan 24, 2021/Mediterranean-Genoa), LIRICA (April 12, 2022/Med-Aegean-Athens), MAGNIFICA (June 20, 2021/Adriatic-Greece from Venice), MERAVIGLIA (Aug 2, 2021/Caribbean from Miami), MUSICA (June 5, 2022/Mediterranean from Monfalcone), OPERA (April 24, 2022/Mediterranean-Genoa), ORCHESTRA (June 5, 2021/Adriatic-Greece from Venice), POESIA (April 30, 2022/Med-Baltic repositioning/Rome-Rostock), PREZIOSA (Sept 23, 2021/Mediterranean-Genoa), SEASHORE (Aug 9, 2021/Mediterranean-Naples-Messina-Valletta-Barcelona), SEASCAPE (Nov 19, 2022/Maiden Voyage/Transatlantic from Rome to NYC New York), SEASIDE (May 1, 2021/Mediterranean-Rome-Genoa), SEAVIEW (July 3, 2021/Kiel Germany), SINFONIA (March 26, 2022/Mediterranean from Venice), SPLENDIDA (June 12, 2021/Adriatic from Trieste), VIRTUOSA (May 20, 2021/UK-British Islands from Southampton), WORLD EUROPA (Dec 21, 2022/Maiden Voyage/Red Sea from Dubai).

• In early-January 2021 MSC planned to start Mediterranean cruises (with Grandiosa) scheduled between January 24 and March 21. The 7-day itinerary (leaving on Sundays from Genoa) visited Civitavecchia, Palermo, Naples and Valletta (Malta), with embarkation available in all the Italian ports.
• MSC USA's pause (ex-Florida cancellations) affected 3 ships - Meraviglia and Armonia (from Miami) and Divina (from Port Canaveral).
• MSC South America 2021-2022 winter program was canceled (due to Brazil's new policies/ordinance 657) affecting 4 ships (Sinfonia, Orchestra, Preziosa, Splendida).
• LIRICA's Mediterranean 2021 season (7-day roundtrips from Ancona and Venice) was canceled and the liner restarts operations in 2022 (April 11/Aegean from Athens).
• MUSICA's South Africa 2021-2022 program (from Durban) was canceled.
• OPERA's Red Sea 2021-2022 program (from Dubai) was canceled.
• PREZIOSA's 2021 Baltic season (Baltic-Norway from Hamburg) was canceled.
• MSC's 2021-2022/winter South America (Preziosa, Seaview) and Arabia-Dubai (Fantasia) programs were canceled.

All affected bookings received full refunds in FCC (future cruise credit), including on prepurchased through MSC packages and services. With rebooking (made by December 31, 2021) was offered a 125% refund in FCC. Available for rebooking were all departures thru April 30, 2022. Optionally was offered a 100% monetary refund.