A recent survey revealed that according to 40% of emerging musicians, the biggest challenge preventing them from kickstarting their career was getting booked for live events, and RCI-Royal Caribbean is stepping in.
RCI - the world's largest cruise line by fleet (26 ships, ~800 music sets, 142 production shows per night) is opening doors to even more entertainers to join its current 3000+ cast crew and production staff.
In 2023, RCI opens 1400+ opportunities to entertainers, musicians, and production teams fleetwide, including the newest boat - Icon of the Seas.
The past 2 years were tumultuous for the entertainment industry. 75% of musicians worried about their financial situation at least once per day, and 25% of them considered leaving the profession altogether, according to a report by Help Musicians. The opportunities Royal Caribbean International offers as part of its program give thousands of emerging artists the kickstart they need.
More highlights from the survey showed the following:
- 80% of Europe’s emerging musicians said that live performances were what they were most excited about in 2022.
- 70% noted that performing for live audiences was the most rewarding part of their work.
- 35% said that traveling and seeing new destinations was what they were most excited to do in 2022.
- 68% of the music-loving consumers in Europe said that live music made them feel at their happiest.
- 1/3 of consumers said that live music was what they had been most excited about in 2022.
- 85% of people associate their best vacation memories with a music track. 67% said that music & entertainment was important when choosing their next trip.
As many as 25000 performers from all over the world audition for Royal Caribbean every year, with many of them training at the company's 132,500-ft2 facility in Miami Florida.