Harding+ (UK) signed retail management deals for 3 new cruise ships

   July 5, 2023 ,   Cruise Industry

Harding+ has recently introduced its retail offerings on 3 newly launched ships, marking an important achievement for the cruise retailer. The launches, which occurred over the past 2 months, brought forth exciting additions aimed at enhancing the cruise experience through innovative concepts and fresh ideas.

One of the recent launches took place on Marella Voyager, where Harding+ introduced several groundbreaking features. Notable additions include the debut of Fable, a fashion accessories and jewelry brand inspired by the British countryside, wildlife, flowers, and vintage charms. Marella Voyager now also features a TAG Heuer lounge, the first of its kind at sea, catering to the growing importance of watches in Harding+'s business. Furthermore, the sustainable clothing brand 'Thought' has made its debut on Marella, showcasing responsibly sourced materials. In the coming month, the retailer also plans to introduce pre-owned Rolex watches on board.

Marella Voyager will also focus on the PRAI Beauty Group, building upon the positive feedback and success observed during Prai's trial on Iona (P&O UK) in 2022.

Oceania Cruises is another significant partner for Harding+, and this year marks a new chapter in their 20-year relationship with Harding's presence on the company's newest ship Oceania Vista. Onboard features include a dedicated beauty wellness zone, where beauty and well-being take center stage, showcasing renowned brands such as Chanel, Foreo, Sisley, Neal's Yard Remedies, Augustinus Bader, Beauty Thinkers (antioxidants and skin damage defense creams). Vista also offers a selection of vintage luxury handbags and costume jewelry from prestigious names like Hermes, Gucci, Chanel, and Louis Vuitton.

Harding+ is also proud to announce the launch of Ambassador Cruise Line's Ambition, which features a shopping galleria with renowned brands including Pandora, Swarovski, and Radley.

The Harding+ team expresses their excitement to collaborate with all three cruise line partners on these remarkable new ships. James Prescott, CEO of Harding+, commends the collective efforts of the team involved and extends his congratulations, appreciation, and gratitude to everyone who contributed to this accomplishment.