RSSC/Regent Seven Seas Cruises has announced the extension of its partnership with Australian luxury retailer David Jones for a second year, marking a continued collaboration focused on targeting department store patrons. This unique partnership, a first of its kind in Australia, aims to raise awareness of RSSC's luxury cruise offerings through a comprehensive campaign spanning digital and physical platforms, with a central focus on the flagship Sydney store.
The campaign comprises various touchpoints, including visually striking window displays, an in-store Regent Cruise Lounge, and digital screen promotions, all strategically designed to capture the attention of high-value shoppers and generate interest in luxury cruise experiences.
Lisa Pile (RSSC's, Vice President of Sales & General Manager Asia Pacific) emphasized the opportunity to showcase the line's all-inclusive, destination-immersive cruises and provide previews of dining experiences aboard the new Seven Seas Grandeur, which made debut in November 2023.
Starting from March 4th, visitors to David Jones on Elizabeth Street will encounter three themed window displays, a Regent Cruise Lounge stocked with Champagne, and digital escalator screens promoting Regent's luxurious fleet and spacious sea experiences.
The in-store Cruise Lounge, operational from March 4-10, invites guests to explore RSSC's extensive sailing itineraries through June 2026, with opportunities to win a US$250 David Jones voucher and receive personalized consultations from Regent's cruise experts.