Virgin Voyages has announced a collaboration with SoulCycle to launch the “Seas the Ride” initiative combining fitness and luxury cruising.
Until September 4th, attendees at SoulCycle studios have the opportunity to win a complimentary Virgin cruise.
Virgin Voyages will be hosting special pop-up events at 15 SoulCycle locations throughout the summer, featuring Virgin Voyages-themed rides. These sessions will include branded merchandise, guest appearances, and music and refreshments inspired by the cruise line's offerings.
The themed rides will commence on July 20th at the Bridgehampton SoulCycle studio (Long Island NY) and will conclude on August 31st in Seattle WA, with multiple stops nationwide. Additionally, SoulCycle will offer onboard classes aboard Virgin Voyages' Valiant Lady. Instructor Isaiah Alexander will conduct morning and afternoon cycling classes during the “Miami, Grand Turk & Back” voyage from July 19-24.
Moreover, Virgin Voyages is providing SoulCycle riders with exclusive discounts on Caribbean and Mediterranean cruises.