International entertainer Robbie Williams has been named the official wellness ambassador for TUI Cruises' newest vessel, the Mein Schiff Relax.
With a career that includes 85+ million album sales and 18 BRIT Awards, Williams is expanding his reach into the cruise industry through a partnership with TUI Cruises. His role will involve promoting the ship’s focus on relaxation and well-being, areas that align with his personal philosophy, “Relaxing rocks.”
In discussing his new venture, Williams remarked on the appeal of cruising, stating that he's always moving from one hotel to the next.
"What could be better than exploring the world on a cruise and having your feel-good hotel with you?”
The collaboration between Williams and TUI is a long-term partnership, signaling his ongoing involvement in the company’s offerings. According to Wybcke Meier (TUI's CEO) the company is delighted to have Robbie Williams onboard to introduce the new InTUItion class vessels, starting with the Relax ship.
Williams has expressed particular enthusiasm for the ship’s wellness facilities, referring to it as his “personal chill zone.” This multi-year agreement highlights the importance of wellness experiences in TUI's future voyages.