For over two decades, the collaboration between Lindblad Expeditions and National Geographic has defined small-ship modern expedition cruising. Today, this partnership advances to a new phase with the introduction of a unified co-branded identity: National Geographic-Lindblad Expeditions.
This rebranding marks a key development in the long-term extension and expansion of the partnership between Lindblad Expeditions, National Geographic, and The Walt Disney Company. Formalized under a 17-year agreement announced in November 2023, the deal grants Lindblad global rights to use the National Geographic brand for expedition cruises until at least 2040.
The new National Geographic-Lindblad Expeditions brand will be integrated across all marketing channels, beginning with the launch of a redesigned consumer website, expeditions.com. The branding will be fully implemented across Lindblad's fleet of 20 vessels starting in 2025, alongside the largest consumer and trade marketing campaign in the company’s history, supported by The Walt Disney Company.
Lindblad Expeditions, a pioneer in modern expedition cruising, has led travelers on exploratory voyages to remote destinations for over 50 years. For the last 20 years, the joint mission of Lindblad and National Geographic has been to inspire discovery by merging science, nature, and purposeful travel.
Together, the brands have facilitated thousands of expeditions focused on uncovering the wonders of the natural world and advancing conservation, education, and environmental research. Initiatives such as the Visiting Scientist Program have supported scientific research, while the Grosvenor Teacher Fellowship, in partnership with the National Geographic Society, has enabled hundreds of educators to experience these voyages, bringing their insights back to classrooms around the world. Additionally, through the Lindblad Expeditions-National Geographic Fund, the partnership has invested US$22+ million in conservation, education, and science projects globally.