Marella Cruises UK has unveiled its latest integrated brand campaign, Adventure Awaits, designed to engage potential cruisers who have yet to experience life at sea. The campaign aims to present a Marella cruise as the ideal way to embark on enriching and adventurous journeys, resonating with the growing desire among travelers to embrace new experiences.
The 40-second advertisement, developed in collaboration with creative agency Leo Burnett UK and production house Brace Productions London, follows the journey of a first-time cruiser - a mother exploring the Caribbean. Initially uncertain, she gains confidence as the voyage progresses, forming connections with fellow passengers through shared experiences, illustrating how a cruise can offer both relaxation and discovery.
The campaign was launched in August, reaching audiences across multiple platforms including television, print, digital, and social media. It aired on major broadcast networks such as ITV, Channel 4, and Sky, with media planning and buying handled by EssenceMediacom. The effort reflects Marella Cruises' strategic approach to expanding its customer base by highlighting cruising as an accessible and rewarding adventure for new travelers.
Chris Hackney, Managing Director at Marella Cruises, said they wanted to capture the feeling of “if not now, when”, which is something they know the audience relate to now more than ever.
"Our new campaign celebrates the joy of cruising as a trip that leaves customers richer than when they left their home. It’s a journey of many experiences and multiple destinations, that customers can embrace in a single booking. It’s been a pleasure to bring this campaign to life with the help of Leo Burnett UK and Brace Productions London, as well as other partners."