The value of cruise tourism in Australia reached an unprecedented level, contributing A$8.43 billion to the national economy during the 2023-2024 financial year, while supporting 26,000+ jobs across the country.
An economic impact assessment, commissioned by Cruise Lines International Association (CLIA) and the Australian Cruise Association (ACA), highlights a robust cruise industry in Australia, largely driven by notable increases in both passenger spending and cruise line expenditures.
Released on October 18th, 2024, the annual report reveals a 49.7% growth in total economic output from cruise tourism, marking the highest recorded figures for Australia. Cruise-related activities supported 26,370 full-time equivalent positions (a 44.7% increase from the previous year) and accounted for A$2.83 billion in wages paid to Australian workers, a rise of 55.8%.
Joel Katz, CLIA Managing Director for Australasia, acknowledged the surge in cruise tourism as travellers continued to embrace sea voyages. However, he also noted that future growth is being challenged by increasing operational costs and regulatory complexities within Australia.
“Cruise tourism is thriving and passengers have been spending more when they step on shore, creating a record benefit for communities around the Australian coast. The number of Australians who benefit from cruise tourism is huge, from the travel agents who manage the passengers’ bookings through to the farmers who provide the local produce served on board.
“The value to the local economy is enormous, but the deployment of ships to this region is at risk of decline while Australia remains one of the world’s most expensive destinations for cruise lines. Rising fees and charges have combined with a complex regulatory environment, which reduces Australia’s competitiveness.”