MSC Cruises elevates loyalty program with new Blue Diamond tier for elite voyagers

   November 10, 2024 ,   Cruise Industry

MSC Cruises has unveiled a new elite loyalty tier in its MSC Voyagers Club, introducing the exclusive Blue Diamond level. This tier, reserved for MSC’s most dedicated guests, offers an array of specialized privileges designed to enhance the experience for seasoned cruisers.

Positioned above the Classic, Silver, Gold, and Diamond levels, the Blue Diamond tier includes unique amenities such as flexible check-in with priority embarkation, dedicated luggage drop-off at the MSC Yacht Club desk, and “My Choice” dining for flexible dining times in the main restaurant. Additional benefits include a complimentary Browse Wi-Fi package, free shuttle tickets at select ports, exclusive meet-and-greet events with the ship’s captain or an officer, and prioritized access to tenders at port.

These new perks build upon existing benefits for Diamond members, with both Diamond and Blue Diamond members enjoying the highest priority for cabin upgrades, when available. However, reaching Blue Diamond status is unique; it is reserved exclusively for guests who sail solely with MSC Cruises and cannot be achieved through the MSC Voyagers Club Status Match Program, underscoring the distinction as a true mark of brand loyalty.

Alongside this new tier, MSC Cruises has extended membership validity across all loyalty levels from 3 years to 5, allowing members more time to climb tiers and retain benefits by sailing at least once every five years. Additionally, signing up for MSC Voyagers Club has never been simpler, with U.S.-based customers automatically enrolled when booking through U.S. channels.

All members gain access to exclusive MSC Voyagers Selection departures and savings of up to 20% on select itineraries, including Caribbean, Mediterranean, and Alaska cruises.