RSSC-Regent Seven Seas Cruises, renowned for its ultra-luxury offerings, revealed its new brand positioning on December 5th with the tagline Unrivalled at Sea. This bold declaration underscores Regent's place as the world's leading ultra-luxury cruise line, while also introducing a fresh creative vision that distinguishes it within the competitive cruise market and places it alongside premier land-based luxury resorts and hotels.
Central to this new positioning is the global brand campaign titled Nobody Does It Better. Designed to evoke the unmatched vacation experience aboard what RSSC calls "The World’s Most Luxurious Fleet", the campaign captures the essence of its promise through emotive storytelling. The centerpiece of the campaign is a visually captivating film that follows a couple experiencing impeccable care and pampering throughout their voyage. The narrative is accompanied by a bespoke recording of the classic song “Unforgettable,” produced by award-winning musician David Kosten, reflecting the brand's timeless sophistication.
RSSC’s refreshed identity includes a striking black-and-white logo and updated branding tailored for the digital age, emphasizing its appeal to tech-savvy luxury travelers. Marketing materials now transport viewers into curated holiday experiences, reflecting the brand’s four foundational pillars: Immersive Exploration, Heartfelt Hospitality, Luxurious Space, and Epicurean Perfection. These pillars collectively define the company’s unique value proposition: The Most Inclusive Luxury Experience.
The addition of Heartfelt Hospitality as a guiding principle emphasizes RSSC’s commitment to personalized care. Onboard teams deliver an experience akin to familial warmth, attending to every detail to ensure seamless travel. This dedication to service, combined with decades of expertise and an unwavering pursuit of perfection, is a key factor in building the loyalty of Regent’s guests.
The culmination of a multi-year evolution, this rebranding positions RSSC for continued success while reaffirming its dedication to redefining luxury at sea. With Unrivalled at Sea as its cornerstone, the cruise line continues to set the standard in ultra-luxury travel.