MSC Cruises recently released its industrial trend forecast for 2025, providing insights into emerging travel preferences shaping the cruise market. Based on extensive analyses of travel trend reports from this year, the forecast identifies 5 key trends that are expected to influence passenger demand and cruise offerings.
One notable finding is the increasing preference for itineraries that prioritize extended time in ports, cultural exploration, urban destinations, and luxury experiences. These trends underscore a shift in traveler priorities, with a heightened interest in immersive and enriching travel experiences.
A marked trend is the growing demand for cold-weather destinations. MSC highlighted rising interest in voyages to Antarctica, Northern Europe, and Alaska, areas that contrast sharply with traditional tropical routes. This aligns with MSC’s and other major cruise lines’ expansion plans for Alaskan itineraries by 2026, reflecting the broader appeal of remote and pristine regions.
The concept of a “radical sabbatical” has also gained traction, driven by the rise of remote work and employer-supported sabbatical programs. These extended breaks provide travelers with opportunities for global exploration. In response, MSC and other cruise lines are enhancing their offerings to attract remote workers, including upgrades to onboard Wi-Fi and specialized amenities that facilitate working at sea. Such initiatives cater to individuals seeking a balance of professional productivity and leisure while traveling.
Another emerging trend, referred to as “set-jetting,” involves travel inspired by popular television shows and movies. Destinations like Dubai, linked to The Real Housewives of Dubai, and New York City, featured in And Just Like That..., have seen increased interest. MSC suggests set-jetters explore Middle Eastern voyages aboard MSC Euribia, which includes calls at Dubai and Abu Dhabi, or embark on a journey from New York City aboard MSC Meraviglia.
Culinary tourism is another key focus, with an increasing number of travelers planning trips centered around food experiences. Popular culinary destinations such as Italy, Spain, and Greece continue to draw interest. To meet this demand, MSC and other companies have elevated their onboard dining offerings, creating culinary experiences that cater to food enthusiasts while complementing destinations renowned for their gastronomic appeal.
Through its 2025 forecast, MSC provides a comprehensive view of evolving travel trends, demonstrating how the cruise shipping industry is adapting to meet the expectations of a diversifying global audience.