Scenic Group, the parent company of Scenic Luxury Cruises and Emerald River Cruises, concluded 2024 with unprecedented success, surpassing all previous performance records and achieving significant milestones in sales and guest bookings.
In the USA market, the company reported a 37% rise in passengers sailing in 2024 compared to 2023 and a 22% increase in bookings for the same period.
The company noted a record-breaking sales week during Black Friday, with net bookings on that day alone increasing by 119% year-over-year, marking the best Black Friday in its history.
Cyber Monday further outperformed expectations, setting a new benchmark as the single highest sales day ever recorded for the line, with a 24% increase in net passenger bookings over the previous record.
Ken Muskat (Scenic Group USA's managing director) reflected on the year's achievements, attributing the success to the dedication of their team and the loyalty of their guests. He highlighted the record-breaking sales and prestigious industry accolades as key indicators of Scenic Group’s strong performance in 2024.