NCL-Norwegian Cruise Line, recognized as a leader in global cruise innovation, has named 2-time Emmy Award-winning actor Eric Stonestreet as its new brand ambassador. Stonestreet takes center stage in NCL’s latest advertising campaign, "Experience More," which showcases the line’s recently introduced brand positioning. The campaign features 30- and 15-second advertisements highlighting the array of onboard experiences available across NCL’s 19-ship fleet, aimed at both first-time cruisers and seasoned travelers.
The advertisements follow Stonestreet as he embarks on an immersive NCL journey, engaging in activities ranging from unwinding in the Mandara Spa’s Thermal Suite to racing on the line’s renowned onboard racetracks. The campaign also emphasizes the flexibility and ease of cruising with NCL while spotlighting the exotic destinations the line visits, including the Caribbean and Europe. Stonestreet’s affable and charismatic presence complements NCL’s ethos of creating memorable guest experiences, illustrating the diverse range of activities available to suit all tastes.
Stonestreet, widely known for his award-winning role as Cameron Tucker in the television series Modern Family, is no stranger to entertaining audiences. His extensive acting portfolio includes appearances in films such as The Secret Life of Pets and Identity Thief, as well as hosting Fox’s reality series Domino Masters. Currently starring in the Disney+ series The Santa Clauses, Stonestreet brings his characteristic wit and charm to NCL’s marketing efforts, helping to communicate the value and enjoyment of cruising with the brand.
This announcement also marks Stonestreet’s transition from his previous role as godfather to the Norwegian Aqua ship to a broader ambassadorial role. His contributions will be featured across a variety of promotional materials, including television, digital, and social media campaigns throughout the U.S. and Canada. The ads, developed by NCL’s in-house creative agency Rebel Fish, were directed by Emmy Award-winning Jason Winer of Bodega Studios Los Angeles, who has an established connection to Stonestreet through his work on Modern Family.
The "Experience More" campaign, supported by NCL’s media partner Digitas, is designed to highlight the exceptional value and unforgettable experiences offered by NCL, aligning seamlessly with the company’s vision of delivering world-class vacations. Through Stonestreet’s relatability and the campaign’s lighthearted tone, NCL continues to position itself as a leader in the cruise industry.