MSC Cruises, the contemporary arm of the MSC Group, has announced the launch of its global marketing initiative, "Beauty 2.0," aimed at promoting cruises aboard MSC Musica that depart and return to Lisbon between April and October 2025.
The company stated that this campaign represents an evolution of the previous "For a Greater Beauty" concept, reflecting its continued focus on enhancing the experience for travelers. It described "Beauty 2.0" as a refined approach to highlighting the brand’s commitment to detail, creating unforgettable moments for guests. According to MSC Cruises, the campaign encapsulates its mission through storytelling centered on the concept of beauty in all aspects of the cruise experience. The initiative seeks to engage travelers by emphasizing the core pillars of Destinations, Onboard Experience, and Sustainability, presenting them as integral to its promise of delivering beauty throughout each journey.
The campaign will feature a 20-second television advertisement that will run over 5 weeks, providing key details on the Portuguese sailings aboard MSC Musica.
MSC Cruises highlighted that MSC Musica offers nearly exclusively balcony cabins, allowing guests to fully enjoy scenic voyages. The ship is equipped with expansive indoor and outdoor spaces, including unique lounges designed for relaxation and socializing. Entertainment includes a grand 1,100-seat theater hosting captivating evening performances. Dining options are equally diverse, featuring 2 main restaurants, the specialty Kaito Sushi Bar, a buffet, and 8 lounges and bars catering to a variety of tastes.
Fares for these voyages start at EUR 1,269 per adult, including port taxes, offering travelers an opportunity to explore the best of Portugal and beyond in style and comfort.