Virgin Voyages has introduced its Annual Pass 2026, a premium offering designed to elevate the cruising experience beyond traditional expectations.
Drawing inspiration from Virgin Group founder Sir Richard Branson and the brand's celebrated rock 'n' roll legacy, the Annual Pass offers unparalleled access to Virgin's cruise fleet and exclusive perks.
The Annual Pass 2026, priced at US$199,000, provides Sailors/passengers with unlimited sailing on Virgin’s ships for one calendar year. This includes voyages on the newest vessel Brilliant Lady, which will debut on Alaska itineraries from Seattle WA USA in May 2026.
Pass holders can select a start date of January 1st, February 1st, March 1st, or April 1st, and the pass will be valid for one year from the chosen date.
Key features of the 2026 Annual Pass include:
- A one-week stay on Necker Island, Sir Richard Branson’s private 74-acre retreat in the BVI, available during designated Individual Stay weeks. The package includes round-trip business-class flights and ferry transfers from any continental USA city.
- Exclusive onboard benefits, such as daily Moët champagne delivery via Virgin’s signature “Shake for Champagne” feature and a signature red Yellow Leaf Hammock for home use.
- Luxury enhancements, including a US$10,000 shopping spree in Virgin Voyages’ High Street shops, offering brands like Chanel, Gucci, and Louis Vuitton.
- Special accommodations for birthdays, with upgrades to premium RockStar Quarters suites such as the Brilliant Suite or Sweet Aft Suite.
- Personalized experiences, including four privately hosted shore excursions per year, up to 10 cabana reservations at the Beach Club in Bimini, and personalized RockStar robes.
Bookings must be made by March 31st, 2026, and the pass is non-combinable with other offers or Virgin Voyages’ Bar Tab. Travel advisors who secure a sale of the Annual Pass will receive a US$10,000 commission.
Virgin emphasizes that the Annual Pass 2026 is designed for travelers seeking exclusivity and extraordinary experiences, redefining the concept of luxury cruising with its comprehensive suite of benefits and curated offerings.