The Hamburg-based travel retailer Gebr. Heinemann SE & Co KG and TUI Cruises have extended their partnership, ensuring continued retail operations across six of the cruise line’s premium vessels.
Under the renewed agreement, Gebr. Heinemann will maintain its presence on Mein Schiff 1, Mein Schiff 2, and Mein Schiff 6 until June 2028, while agreements for Mein Schiff 3, Mein Schiff 4, and Mein Schiff 5 will run until June 2027.
Kerstin Schepers (Heinemann Cruise Liner Global GmbH's Managing Director) highlighted the long-standing collaboration between the two Hamburg-based companies, emphasizing their shared commitment to delivering high-quality retail experiences at sea. The contract renewal reinforces Gebr. Heinemann’s role in providing a premium shopping environment tailored to TUI’s guests.
Passengers aboard the Mein Schiff fleet will continue to enjoy a curated retail experience within the ‘Neuer Wall’ shopping arcade, featuring a selection of luxury goods and fashion. The retail concepts include Mein Glanz, offering fine watches and jewelry from brands such as Breitling, TAG Heuer, Rado, and Maurice Lacroix; Meine Freude, featuring accessories from Swarovski, Bering, Coeur de Lion, Guess, and Joop; and Mein Stil, showcasing fashion and footwear from Tommy Hilfiger, Colours & Sons, Puma, Rains, and Steve Madden.
Additionally, Meine Schönheit will provide a selection of luxury fragrances from Chanel, Dior, and Lancome, complemented by skincare and cosmetics from Clarins, Clinique, and Rituals. Guests can also explore Meine Lebenslust, which offers an assortment of Mein Schiff-branded merchandise alongside premium chocolates, confectionery, tobacco, and spirits.
The extension of this agreement underscores Gebr. Heinemann’s continued investment in the cruise retail sector and TUI’s commitment to enhancing the onboard experience for its guests.