The UK-based Virgin Voyages cruise line renamed its group booking initiative “Circles, Groups, and Weddings” to better align with travel advisor and passenger needs.
The revised program eliminates cabin minimums and deposits for its Circles tier, extends group formation timelines, and allows combinable benefits such as My Next Virgin Voyage discounts.
Travel agents organizing groups of 10+ cabins receive a complimentary Sea Terrace cabin or a 2% commission bonus.
For pre-formed Groups, an 8-cabin minimum and 30-day reservation hold apply, alongside onboard beverage credits. The Weddings option waives cabin requirements for ceremonies while securing guest accommodations under a 30-day hold. Passengers booking through advisors gain access to a 10% voyage discount, US$300 in beverage credits, and exclusive group dinners at Michelin-inspired onboard restaurants.
Operationally, Virgin Voyages will deploy its entire fleet of 4 ships (Brilliant Lady, Resilient Lady, Valiant Lady, Scarlet Lady) to the Caribbean for winter 2024–2025, featuring ports such as Grand Cayman, St. Maarten, and Curacao. Shore excursions include curated activities like waterfall tours in Jamaica and cultural immersions in Dominica.
The company reaffirms its no non-commissionable fare (NCF) policy, maintains industry-leading advisor commissions, and guarantees price protection across bookings. These updates aim to simplify group logistics while preserving the brand’s emphasis on flexibility and inclusivity.