NCL-Norwegian Cruise Line has announced the debut of four new original entertainment productions, set to launch progressively across 9 ships through September 2025. The new shows - Red, White, & British, Bring Back the 90s, ICONS: The Bands, and Ignite the Night - have been developed at Norwegian Cruise Line Holdings’ Creative Studios in Tampa (Florida) in collaboration with a team of acclaimed industry professionals.
This expansion aligns with NCL’s evolving entertainment strategy, designed to provide multi-generational audiences with high-quality performances featuring familiar music, engaging storytelling, and visually dynamic productions. In addition to main theater productions, the cruise line is introducing more entertainment offerings in alternate venues, along with pop-up performances across its fleet to enhance the overall guest experience.
The first of the new productions, Red, White, & British, is a tribute to British musical icons, featuring elements of glam rock and celebrating influential artists such as David Bowie and Queen. Developed in collaboration with Burn the Floor, the show will premiere aboard Norwegian Breakaway on March 14th, 2025, following the ship’s dry dock enhancements. It will later debut on Norwegian Epic on May 14th and Norwegian Prima on August 24th, 2025.
Another addition, Bring Back the 90s, offers a nostalgic, high-energy journey through the defining moments of the 1990s. Featuring hit songs from Alanis Morissette, Salt-N-Pepa, and Destiny’s Child, the show incorporates a mix of dance, powerful vocals, and multimedia design. Created by award-winning director Scott Weinstein, the production will debut on Norwegian Getaway on March 2nd, 2025, followed by Norwegian Joy on July 7th, 2025.
ICONS: The Bands will be introduced aboard Norwegian Encore on March 30th, 2025, during a Panama Canal sailing. This immersive concert experience showcases the music of legendary rock bands, performed by the cast of Choir of Man. The show will also be featured on Norwegian Escape starting May 25th, 2025.
Finally, Ignite the Night will premiere on Norwegian Jewel on March 2nd, 2025, during a Caribbean sailing from Tampa. Choreographed by Dancing with the Stars professional Britt Stewart, the show blends high-energy dance, red-carpet style, and vibrant visual elements. It will later debut on Norwegian Gem during Canada & New England sailings from Quebec City beginning September 5th, 2025.
NCL’s new entertainment initiatives also include expanded live music programming, interactive cast engagements, and surprise “Mini Moments of More,” which will feature spontaneous performances in public spaces such as pool decks, dining areas, and atriums. These pop-up events, designed to create immersive experiences throughout each voyage, will be a fleetwide enhancement.
With these developments, Norwegian Cruise Line continues to elevate its onboard entertainment, delivering diverse and dynamic performances designed to enhance the overall cruise experience.