The American Society of Travel Advisors (ASTA) has announced that its 5th annual River Cruise Expo will convene in Amsterdam (Netherlands) from March 11th to 15th, 2026.
This event offers travel advisors the chance to tour vessels from leading river cruise lines, engage with industry executives, and experience onboard accommodations and dining firsthand. Elizabeth Gilbert, renowned author of Eat, Pray, Love, is slated to deliver the keynote address, aligning her themes of self-discovery through travel with the expo's celebration of exploration.
In a new development, ASTA is introducing 3 registration tiers: General Admission, General Admission Plus+, and VIP Admission, with fees ranging from US$999 to US$2,399. The enhanced tiers provide additional benefits, including a town hall session with ASTA President and CEO Zane Kerby, early access to select dining and educational sessions, and priority booking for post-expo sailings.
Kerby emphasized that the expo represents a significant opportunity for travel advisors to enhance their business acumen, highlighting the value of firsthand experience, expertise development, and relationship building within the travel industry.