Silversea has launched its new brand positioning, "To Finding More," aiming to inspire guests to embark on journeys of discovery and personal enrichment. This initiative emphasizes emotion and authenticity, portraying guests as the architects of their own narratives. The campaign celebrates the joy of travel, highlighting the transformative experiences found in diverse destinations and the enriching encounters with people along the way.
Bert Hernandez, President of Silversea, remarked that the campaign honors guests' curiosity, which drives them to explore remote corners of the globe. He noted that it celebrates both the places that offer fresh perspectives and the individuals who inspire them, fostering a spirit of immersive discovery in unparalleled comfort.
The campaign portrays Silversea guests as "eternal wanderers" - individuals who seek cultural enrichment, crave new adventures, and are committed to personal growth. Silversea positions itself as the ideal facilitator of these aspirations, offering immersive experiences such as its S.A.L.T. (Sea and Land Taste) culinary program. Annette Diaz, Interim Chief Marketing Officer, stated that the brand's new positioning brings guests closer to unique experiences, redefining luxury travel by inspiring discovery.
This brand positioning is being integrated across all of Silversea's marketing channels, reinforcing the company's commitment to delivering authentic and transformative travel experiences.