MSC Cruises is set to enhance its onboard retail offerings with the introduction of MSC World America, scheduled to debut this month. This new flagship features a spacious, modern shopping area exceeding 1,000 square meters, encompassing 9 distinct shops. Guests will have access to a diverse selection of boutiques, renowned brands, and exclusive shopping experiences.
Key retail features aboard MSC World America include:
- "Luxury at Sea": MSC Cruises' inaugural pre-owned luxury accessories concept, located within the Luxury Accessories shop. This venue offers unique, pre-owned items from esteemed brands such as Hermès, Chanel, Dior, and Louis Vuitton.
- Bulova Pop-Up Shop: Situated in the World Galleria, this pop-up shop presents a wide range of timepieces from the iconic Bulova brand.
- Sif Jakobs Lab-Grown Diamonds: Debuting exclusively on MSC World America, this boutique in the Shopping Gallery showcases a curated selection of Sif Jakobs' 14k gold and lab-grown diamond jewelry, each piece certified and meticulously crafted.
- TimeVallée: For the third time in the MSC Cruises fleet, this luxury watch multi-brand retail concept offers a curated portfolio of seven prestigious watch brands, including Baume & Mercier, Cartier, Chopard, Hublot, IWC, Panerai, and Tag Heuer, along with a range of related experiences and services.
- Omega Shop: The fourth single-brand boutique in the MSC Cruises fleet, providing guests with the latest collections from Omega.
- World of Jewels: A multi-brand boutique offering an exquisite selection of jewelry from world-renowned brands such as Chopard, Messika, and RF Jewels.
- Effy Jewellery Store: Featuring a range of fine jewelry from Effy.
- Shopping Gallery: A 364-square-meter area offering a variety of products and experiences for guests.
- MSC Shop: Showcasing a wide range of exclusively branded MSC Cruises and MSC World America merchandise, suitable as souvenirs or gifts.
MSC World America is scheduled to depart on her inaugural sailing on 12 April 2025 from PortMiami. The ship will offer alternating 7-night Eastern and Western Caribbean itineraries.