Starboard Group has announced the expansion of its longstanding partnership with TUI Cruises, marking a strategic enhancement of its retail footprint in the German cruise market. This development includes the launch of a refined onboard retail program aboard Mein Schiff Relax, the newest vessel in the Mein Schiff fleet.
The vessel now features 3,970 square feet of retail space operated by Starboard, offering a comprehensive selection of international and regional merchandise. Product categories include beauty, fine jewelry, timepieces, and fashion, sourced from globally recognized and German heritage brands.
A centerpiece of the onboard shopping experience is the Mediterranean destination shop. This area presents a regionally inspired assortment including food items, apparel, fashion accessories, jewelry, and souvenirs, tailored for both adults and children. The selection reflects the cultural and geographical highlights of Mein Schiff Relax’s various Mediterranean itineraries. Additionally, passengers have the option to arrange private shopping appointments, adding a personalized dimension to the retail offering.
The women's fashion selection includes items from Karl Lagerfeld, Armani Exchange, Polo Ralph Lauren, and Calvin Klein. Jewelry from Pandora is prominently featured, including its well-known charm bracelets and pendant collections. Timepieces for both men and women are available from BERING, Bulova, Citizen, and Hugo Boss, while smart eyewear is represented by the Ray-Ban Meta AI collection.
Beauty products onboard comprise lines from Rituals Cosmetics, Sol de Janeiro, Shiseido, and L’Occitane. Fragrance offerings include brands such as Bulgari, Chanel, Dior, and Tom Ford.
Expanding its men’s fashion range, Starboard introduces Fynch-Hatton, a German label recognized for its high-quality casual wear and sustainable practices. Complementing this are handbags and accessories by Italian luxury brand Gianni Chiarini.
Aligned with TUI Cruises’ sustainability objectives and reflecting the environmental priorities of the German market, Starboard is increasing its focus on responsible retail. This includes lab-created diamonds by Engrace Diamonds and a curated collection of vintage luxury handbags and accessories from What Goes Around Comes Around.
This initiative reinforces Starboard’s position as a leading retail operator in the maritime sector while supporting TUI Cruises’ commitment to offering differentiated and sustainable guest experiences.