MSC Cruises returned as title sponsor of the FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026 for the second consecutive year. The race was held at the Circuit of the Americas in Austin, Texas, where Suzanne Salas, MSC Cruises USA’s Executive Vice President of Marketing, eCommerce and Sales, presented the Constructors’ Trophy during Sunday’s podium ceremony.
The event took place two weeks before the first anniversary of MSC Seascape’s year-round operations from Galveston, which began in November 2025. Salas said the continued Formula 1 partnership supports the cruise line’s growing presence in Texas and helps strengthen its connection with the local market.
MSC Cruises served as title sponsor of three races during the 2026 Formula 1 season, held in Barcelona, Austin and São Paulo. The company has been a Global Partner of Formula 1 since 2022, with the agreement extending through 2030, and is also scheduled to sponsor three races in 2027. Since February 2025, MSC Cruises has additionally been a Premium Partner of the BWT Alpine Formula One Team.
Based in Galveston, MSC Seascape began year-round operations on November 9th, 2025, offering 7-night Western Caribbean itineraries to Costa Maya and Cozumel in Mexico and Isla de Roatán in Honduras. The onboard programme incorporates Texas-inspired dining and drinks, country music, duelling pianos, line dancing and a Big Texas Sailaway Party, reflecting the cruise line’s efforts to connect its Caribbean product with the local market.