Costa Cruises is currently launching a new international ad campaign to be aired in social media, on the web, and on TV, featuring superstar Shakira.
The central theme of the campaign is happiness, building on the concept used in the previous campaigns: “Welcome to happiness” and Shakira will talk about the moments, sensations and emotions that make her happy... trough a porthole (metaphor for Costa cruise ships) the sea and the destinations will appear from the unique viewpoint.
The film's director is Jaume de Laiguana, who directed some of the most famous music videos of Shakira.